• One question we always get asked is how often you should update the content on your website, social media etc. It’s a very valid question and goes beyond the obvious answer, which is how contemporary and fresh do you want your digital output to appear?......

  • Cornwall Council’s relationship with its own World Heritage site inscription https://whc.unesco.org/en/list/1215 has not been an easy one. There are lessons to be learned from the debate that has ensued, for other areas thinking of an application to be considered for World Heritage Status. Explaining UNESCO’s......

  • Few would doubt the important role the media play in shaping the debate around planning applications and significant infrastructure projects. However this year’s biggest news story – Fake News and the debate over news content, has shone a spotlight on the way news can be......

  • Plans to build 700 new homes to the north of Scone, were probably always going to be high profile. A significant voluntary consultation was always going to be required, and even if developers expected a weight of views opposing the scheme, they should have looked......

  • The Government still has the misuse of judicial reviews firmly in its sights, and it looks like they are prepared to shoot down anyone who attempts to misuse the system or simply use it as a public relations tool. After a major overhaul of the......

  • With so much criticism of newspapers in relation to fake news, we thought it might be appropriate to praise The Sunday Times for their own investigative journalism from 10 years ago which unearthed the heritage fakers who were ransoming developers for cash. In 2007 Sunday......

  • Ever wondered how you stop bad publicity for your business or brand?  Every organisation will at some stage get negative publicity in the traditional media and or online. It’s a guaranteed fact of life that not everyone will agree with the way you approach the......

  • We presented a marketing and engagement strategy to a businessman who was going to name a new start up company Acrobat Landscapes, because it started with the first letter of the alphabet, and hence would be easily found on Google. If only things were as......

  • ICOMOS are sharpening their teeth over plans for a road tunnel on the A303 at Stonehenge. ICOMOS or the International Council of Monuments and Sites, the UK based advisory body have weighed in to the debate over the World Heritage Site. Their response to planners......

  • It’s not that’s unusual for local councils to ask developers for further extended consultation. But in Scone in Scotland matters become so heated that Councillors have asked developers to rip up their consultation work and start again.Plans to build 700 new homes to the north......

  • Over the years we have undertaken a lot of research to understand what drives people to complain. It’s a complex subject and clearly one that has some common areas of understanding. MIT in Massachusetts did research on this as well and have come up with......

  • Probably one of the most exciting developments in marketing is Growth Hacking. A phrase that prompts peoples interest straight away. How on earth do you hack growth? OK you wont be arrested for growth hacking by the CIA, but you might generate some impressive growth......

  • Having organised many hundreds of public meeting its useful to pass on some thoughts as to how to structure a meeting that won’t spiral into chaos. Many people would prefer to avoid public meetings at all costs, for obvious reasons. However they can, if organised......

  • Being a good neighbour can be a profitable pastime. It might not be obvious but if you are promoting development plans having minor disputes with your local community possibly isn’t the best way to reduce objections going forward. At Precise Advise we have spent two......

  • It’s a pretty basic question, but one that probably is not discussed enough. The most obvious reason is that they bring skills that are required in short bursts and to employ an experienced professional on a full time basis would impact significantly on the HR......